Gumbatte with Systema | Strong Teeth Begins with Healthy Gums

Friday, March 22, 2019

Salaam... [May Peace Be Upon You]

Systema introduces Advance Anti-Plaque Toothpaste for Sarawak at the hosted dentist forum in Kuching and NTGravity Zone are glad to be there.

Did you know that 9 out of 10 Malaysian adults suffer from gum disease (NOHSA 2010)?

Gum disease has overtaken cavities as the leading cause of tooth loss in adults due to prolonged plaque build-up in between teeth, along the gum lines and in gum pockets due to poor brushing habits and usually remains undetected for long. 


Systema understands the widespread issue of gum disease, and introduces Lion Japan’s biggest breakthrough – Systema Advance, the first anti-plaque bacteria toothpaste with Advance Plague Buster technology combining TDS, IPMP to break down plaque and kills 99.9% bacteria in hard to reach area especially inside gum pocket and GK2 too soothes gum discomfort.

Ms Jackie Loo, Marketing Manager of Southern Lion Sdn Bhd said that, the corporate vision is to continue being an advanced daily healthcare company and to lead the innovation in developing products that enrich the health, comfort and cleanliness of our consumers.

Dr. June Lim, Scientific Affairs Manager, Southern Lion Sdn Bhd, addressing the gum disease to attendees of Systema Strong Teeth Begins with Healthy Gums Forum for Sarawak.

According to Dr. June Lim, Scientific Affairs Manager of Southern Lion Sdn Bhd, Gum disease is a silent disease, because the early stage is with little or no pain, and often goes unnoticed.

“Gum disease is reversible and preventable at the early stage via simple oral hygiene practices, and visits to the dentist,” adds Dr. June Lim.

Dr. Tie Sing Fong, Periodontal Clinic Specialist

The main cause of gum disease is plaque the soft sticky film containing billions of bacteria. When plaque builds up in between teeth, along the gum line and inside gum pockets, the toxin from the bacteria will damage the gum tissues.

Gingivitis is the early stage of gum disease where the gum is swollen and inflamed and bleeding during brushing due to the bacterial infection. If left untreated, it will progress to gum disease. Gum disease does not only cause tooth loss, but it is linked to other health issues like diabetes and heart problems.

Presenting the token of appreciation at the Systema Strong Teeth Begins with Healthy Gums Forum for Sarawak, from Ms Jackie Loo, Marketing Manager of Southern Lion Sdn Bhd, accompanied by Dr. June Lim, Scientific Affairs Manager, Southern Lion Sdn Bhd.


Dr. Anuradha Shashikala, Assistant Scientific Affairs Manager, Southern Lion Sdn Bhd explaining the Systema solutions to Sarawak media attending the Systema Strong Teeth Begins with Healthy Gums Forum for Sarawak. 



Systema Advance Anti-Plaque Toothpaste comes in 3 variants – Systema Advance Extra Gum Protection that has a fresh aromatic peppermint flavour with a spearmint note, Systema Advance Deep Clean Whitening which has a longer lasting mint flavour with particles in the paste and Systema Advance Extreme Clean Breath that provides fresh double mint flavour with long-lasting cooling technology for longer feeling of fresh breath.


Pricing and Availability

Systema products are available nationwide via leading hypermarkets, supermarkets and pharmacies at RM12.55 for the Systema Advance Anti-Plaque Toothpaste, while the Systema 0.02mm Tapered Bristles Toothbrushes range from RM7.80 to RM12.55.


Systema 0.02mm super tapered bristles toothbrush aid in the physical removal of plaque from the hard-to-reach areas especially in between teeth, along gum line and inside gum pockets.

At the forum, Systema also urges Malaysian to do a gum health check, through gumhealthcheck.com, a free online assessment that can help you to assess your gum health condition.


The free gum health check website is part of Systema Gumbatte Towards 1 Million Gum Health Checks awareness and education campaign 2019, a collaboration with the Malaysian Dental Association.

The campaign aims to help Malaysians achieve better oral health outcomes with the ultimate goal of motivating more people to retain 20 of their natural teeth when they are 60 years and above so that they can enjoy better health expectancy, in line with the Ministry of Health’s goals.

The ambitious Gumbatte campaign plays on the Japanese motivational cry of ‘Ganbatte’ that means ‘you can do it’ as a rallying call to get Malaysians to take charge of their gum health and reach the 1 million gum health checks figure. πŸ’ͺ🏽

Be among the first 1 million to assess your gum health check online at gumhealthcheck.com for healthy teeth and gums for life.

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