All in for launching!

CrazyCool comes with all-around 360-degree ventilation, super-articulated and flexible tooling and high flex midsole to create a dynamic look and fit for the next generation of runners who value maximum flexibility, breathability and comfort. It also features the COOLEVER mesh, a lining with a clover-shaped yam, to manage heat and sweat reducing discomfort to increase performance. CRAZY COOL are now available in Adidas Sports Performance stores since October 2013.

apparently, Mr Raymond Sim (Managing Director of LEA Group of Companies) was busy talking to the invited guests while waiting for the event to start.

Said Mr Max An, Country Manager of Adidas Malaysia during the launch;

"This mark a new milestone for us at adidas Malaysia, to be able to cater to our customers sporting needs here. We are very happy to be collaborating with LEA Group of Companies for the establishment of the first adidas concept store here in Kuching, Sarawak and looking forward to expanding further here in East Malaysia."

As for Mr Raymond Sim in his brief speech said that LEA Group of Companies are honoured to be in this joint partnership with Adidas Malaysia and believe in delivering top quality sporting goods to their customers.

Dance performance by the Feasible Crew. They have an impressive record in the dance competition.

The launch also featured a heart-pumping workout with a guest appearance by Adidas Malaysia/Singapore ambassador Fay Hokulani, who is currently the face of the adidas #mygirls campaign, a woman's initiative providing inspiration, support and motivation through the sharing of the real stories of real women through multiple touchpoints, to encourage Southeast Asia girls to go all-in for the sporting passions.

Finally, Adidas first flagship store in Kuching was officiated by Sarawak Football Association, Datu Sudarsono Osman.

Datu Sudarsono being interviewed by the media soon after the opening of this latest Adidas outlet.

Thank you Adidas Malaysia and Congratulations!!

NTGravity: No Liverpool FC jersey?
Haiit~!!